Solution
Customer Intelligence Tools
iVAS™ customer intelligence tools – provide the foundation for a new level of individualized, customer-focused marketing. With greater insight into the usage trends, purchase patterns, and bundling/packaging opportunities, Telcos will finally be in a position to rapidly respond to potential churn and slippage conditions before they result in lost subscriptions. iVAS™ Customer Intelligence Tools increase ARPU and drives customer retention and loyalty.
The CI Tools also help Telcos and Service Providers understand who their customers are, who they should be and more importantly → they help you to understand the value of your relationship with particular customers from a profitability perspective!!! This level of insight provides the Telcos with additional opportunities to interact with and extract value from subscribers.
iVAS™ Customer Intelligence Tools are more than a CRM solution. These tools provide pointed/focused data analysis thus enabling greater VAS penetration and growth (which leads to profitability).
Churn and slippage are major concerns to Telcos involved (and dependent) upon the sale of VAS services to meet revenue projections. The iVAS™ CI Tools enable the Telcos to: i) learn about and ii) understand fulfillment blockers. Imagine what you could do to reduce slippage if you were discover the major reasons that VAS sales did not lead to activations (realization of revenue) due to slippage. If you were able to determine the top reasons as to why subscribers order but do not use services, imagine what you could do to address the reasons and then increase sales!
The main differential between standard business intelligence tools (BI) and iVAS™ Customer Intelligence Tools (CI) is the fact that iVAS™ adds a customer/consumer centric-focus to your review of business performance and prospects. Traditional BI tools focus on how your business is doing; iVAS™ CI tools help you understand why you are achieving the results that you are, and how your customers can help you do better