Solution

Why iVAS™ is different?

Given the new competitive pressures in the Telco market, the requirement to drive an increasing percentage of revenue from Value-Added Services, and the rapidly evolving service offerings and delivery platform, Telcos are finding that their current infrastructure lacks the agility necessary to deliver on business objectives.

Based upon a Service Oriented Architecture (SOA) and the Connected Services Framework, the iVAS™ Solution Framework allows Telcos to achieve a “device-independent” services management network. This software-powered services network allows Telcos to revisit the overall drivers of the current billing mechanisms and instead focus on the micro-payment event. These events represent transactions that have value to subscribers and in turn represent opportunities for Telcos to charge for the event taking place.

A secondary key factor for existing Telcos is the fact that iVAS™ does not displace your existing Operations Support Systems (OSS) or Business Support Systems (BSS); rather it interfaces directly with them through a published web services interface. The availability of industry standard interfaces (adapters) enables the plug-in connectivity of disperse systems in place within the Telcos. iVAS™ features a common set of interfaces and software logic for connecting to diverse back-end systems.

Clochase and iVAS™ = Innovative solutions for the Telecommunications industry

Integrated:

  • Incorporates central access for product and marketing staff for service usage information
    • Access to usage/activation rate/conversion information→supports active management of service offerings
  • Increases the activation rate by integrating VAS provider provisioning/deployment
    • increase customer acceptance; increase activation rate; decrease slippage
    • allow product managers to focus on ordered but non-activated customers
  • Call centre/support centre access to customer installed/activated information

Informative:

  • Provides the information needed, when it is needed, in a manner(media) in which it is needed
  • Helps to refine projections and increase planning accuracy

Intelligent:

  • Provides the mechanism for product managers to gain insight into customer behaviours
    • purchase patterns
    • connectivity rates
    • package purchases (aids in the development of new bundles)
    • understand buying trends
    • segmentation details
  • Who buys what, when, why and for how much
    • this is followed by: do they activate and if so for how long